MAS Official is a footwear brand, driven by a community-focused vision, introducing footwear that are designed for families with an ethos of - ‘us and the family’. Our product line attracts ‘togetherness’ within each family member, friends and communities through our design innovation and user experience. MAS Official utilise its three main attributes (comfortability, sustainability and technology) to support in delivering its main objective of cultivating unity. As different cultures are experienced through gathering and sharing meals, MAS Official cultivates connections through footwear. The brand aims to bring its goal to encapsulate the overall community.

 

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Through research, we were unable to find footwear that caters towards our target audiences. Therefore, the brand is driven by introducing the utmost ideal type of footwear to our specific group. Due to the post-pandemic events, the overall footwear market has positioned themselves to put more emphasis on providing sustainable shoes and releasing products that are regarded as essentials. Whereas, for buyers, with a completely changed lifestyle their ‘consumer’s mindset’ has slowly transitioned to a conservative buyer where they are now more attracted to selecting solely what they need.